W
hile consumers always
expect a personal
experience, they are
also interested in
convenience and authenticity, at least
according to Barry Callebaut’s predictions
for the chocolate market of 2014.
The sector is constantly changing,
and with it, so is consumer demand. In
an effort to shed light on the evolving
trends already taking root, Barry
Callebaut presented its insights at this
year’s International Sweets and Biscuits
Fair (ISM) in Cologne, Germany.