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“In the oil and fats category, according to a recent forecast by market researcher Euromonitor International, retail dollar sales of oil and fats products will drop 5% from 2011 to 2016. The reason is that more people will eat out as the economy improves. And when cooking at home, consumers will continue to seek more healthful, oil-free methods, such as steaming or grilling. Since then, giant butter manufacturers are adding olive oil to some of their products.
However, one thing is for sure. In race against margarine, butter is winning- and even outpacing olive oil of late- as consumers seek pure, simple, flavor-rich ingredients. |
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